Local Newspaper Strategy to Survive in the Digital Era

Mediator: Jurnal Komunikasi

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Field Value
 
Title Local Newspaper Strategy to Survive in the Digital Era
Local Newspaper Strategy to Survive in the Digital Era
 
Creator Alfani, Hendra
 
Subject Mass Media and New Media
Newspaper, digital era, online media, media convergence
Communication; Mass Media and New Media
Newspaper, digital era, online media, media convergence
 
Description The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.
The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.
 
Publisher Pusat Penerbitan Universitas (P2U) LPPM Unisba
 
Contributor

 
Date 2020-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Kualitatif
kualitatif
 
Format application/pdf
 
Identifier https://ejournal.unisba.ac.id/index.php/mediator/article/view/5788
10.29313/mediator.v13i1.5788
 
Source Mediator: Jurnal Komunikasi; Vol 13, No 1 (2020): (Accredited Sinta 3); 118-131
MediaTor (Jurnal Komunikasi); Vol 13, No 1 (2020): (Accredited Sinta 3); 118-131
2581-0758
1411-5883
10.29313/mediator.v13i1
 
Language eng
 
Relation https://ejournal.unisba.ac.id/index.php/mediator/article/view/5788/pdf
 
Rights Copyright (c) 2020 Mediator: Jurnal Komunikasi
http://creativecommons.org/licenses/by/4.0
 

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