Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises

Mediator: Jurnal Komunikasi

View Publication Info
Field Value
Title Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
Creator Suryono, Joko
Rahayu, Nuryani Tri
Astuti, Purwani Indri
Widarwati, Nunun Tri
Subject Communication
Social Media; Social Media Advertising Content; SMEs
Description In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.
Publisher Pusat Penerbitan Universitas (P2U) LPPM Unisba
Contributor Program Studi Ilmu Komunikasi Universitas Veteran Bangun Nusantara Sukoharjo
Date 2020-06-30
Type info:eu-repo/semantics/article

Format application/pdf
Source Mediator: Jurnal Komunikasi; Vol 13, No 1 (2020): (Accredited Sinta 3); 108-117
MediaTor (Jurnal Komunikasi); Vol 13, No 1 (2020): (Accredited Sinta 3); 108-117
Language eng
Rights Copyright (c) 2020 Mediator: Jurnal Komunikasi

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library