Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises

Mediator: Jurnal Komunikasi

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Field Value
 
Title Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
 
Creator Suryono, Joko
Rahayu, Nuryani Tri
Astuti, Purwani Indri
Widarwati, Nunun Tri
 
Subject Communication
Social Media; Social Media Advertising Content; SMEs
 
Description In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by improving their marketing performance through social media advertising. The use of social media advertising will create easy, cheap and fast access. Social media advertising can be used by companies to distribute advertisements and create awareness for customers. The research method in this research uses descriptive qualitative method. Data collection techniques use in-depth interviews with SMEs, library research, and focus group discussions involving advertising experts, academics, and social media experts. The data source in this study is MSMEs, advertising practitioners, communication science academics. Data analysis is carried out inductively and interactive analysis methods. The results of this study are 1) successful social media to advertise for MSMEs are websites, blogs, google, youtube, whatsapp, facebook, instagram 2) Advertising content on social media must pay attention to ad photography, watermarks, simple videos, videos as much as possible, professional videos, use of keywords, use of endorsements and testimonials 3) Awareness, consumer considerations in making purchases occur in a social media ecosystem that is interrelated and interact with each other.
 
Publisher Pusat Penerbitan Universitas (P2U) LPPM Unisba
 
Contributor Program Studi Ilmu Komunikasi Universitas Veteran Bangun Nusantara Sukoharjo
 
Date 2020-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

Kualitatif
 
Format application/pdf
 
Identifier https://ejournal.unisba.ac.id/index.php/mediator/article/view/5782
10.29313/mediator.v13i1.5782
 
Source Mediator: Jurnal Komunikasi; Vol 13, No 1 (2020): (Accredited Sinta 3); 108-117
MediaTor (Jurnal Komunikasi); Vol 13, No 1 (2020): (Accredited Sinta 3); 108-117
2581-0758
1411-5883
10.29313/mediator.v13i1
 
Language eng
 
Relation https://ejournal.unisba.ac.id/index.php/mediator/article/view/5782/pdf
https://ejournal.unisba.ac.id/index.php/mediator/article/downloadSuppFile/5782/1081
 
Rights Copyright (c) 2020 Mediator: Jurnal Komunikasi
http://creativecommons.org/licenses/by/4.0
 

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