e-WOM: Buy or No Buy?

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Title e-WOM: Buy or No Buy?
e-WOM: Buy or No Buy?
 
Creator Ibrahim, Rifky Agasta
Wella, Wella
 
Description Research on the topic of influence on purchasing decisions on Lazada e-commerce has a purpose, including 1) to find out what factors of E-WOM influence purchasing decisions on Lazada e-commerce. 2) to find out how the overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce. 3) what is the magnitude of the force of these E-WOM factors on purchasing decisions on Lazada e-commerce. The first research result shows that three E-WOM factors influence purchasing decisions on Lazada, namely the characteristics of the review, the features of the reviewers, and the characteristics of the website. The second research result shows that there is an overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce. The results of the third study showed the magnitude of the E-WOM factors was large enough to influence purchasing decisions at 54%. Based on the three results of the study, it can be concluded that consumers currently entrust E-WOM as a trusted marketing communication and will continue to be used in obtaining information about products on e-commerce Lazada.
Research on the topic of influence on purchasing decisions on Lazada e-commerce has a purpose, including 1) to find out what factors of E-WOM influence purchasing decisions on Lazada e-commerce. 2) to find out how the overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce. 3) what is the magnitude of the force of these E-WOM factors on purchasing decisions on Lazada e-commerce. The first research result shows that three E-WOM factors influence purchasing decisions on Lazada, namely the characteristics of the review, the features of the reviewers, and the characteristics of the website. The second research result shows that there is an overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce. The results of the third study showed the magnitude of the E-WOM factors was large enough to influence purchasing decisions at 54%. Based on the three results of the study, it can be concluded that consumers currently entrust E-WOM as a trusted marketing communication and will continue to be used in obtaining information about products on e-commerce Lazada.
 
Publisher Universitas Multimedia Nusantara
 
Date 2020-07-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/SI/article/view/1500
10.31937/si.v9i1.1500
 
Source Ultima InfoSys : Jurnal Ilmu Sistem Informasi; Vol 11 No 1 (2020): Ultima InfoSys : Jurnal Ilmu Sistem Informasi; 51-56
ULTIMA InfoSys; Vol 11 No 1 (2020): Ultima InfoSys : Jurnal Ilmu Sistem Informasi; 51-56
2549-4015
2085-4579
10.31937/si.v9i1
 
Language ind
 
Relation http://ejournals.umn.ac.id/index.php/SI/article/view/1500/966
 
Rights Copyright (c) 2020 Rifky Agasta Ibrahim, Wella Wella
http://creativecommons.org/licenses/by-sa/4.0
 

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