Faktor-Faktor yang Mempengaruhi Adopsi Aplikasi Go-Pay Menggunakan UTAUT2

Ultima Infosys

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Title Faktor-Faktor yang Mempengaruhi Adopsi Aplikasi Go-Pay Menggunakan UTAUT2
Faktor-Faktor yang Mempengaruhi Adopsi Aplikasi Go-Pay Menggunakan UTAUT2
 
Creator ., Deny
 
Description E-money adoption can lead to faster ecommerce business development in the country. Unfortunately, e-money adoption percentage in Indonesia is still very far behind developed countries. Therefore, more studies about e-money adoption determinant factors in Indonesia are needed to improveadoption. Sample of this study was 422 Go-Pay users in Indonesia, taken by online form. The data was analized using SEM technique by Lisrel. Result shows that use intention of e-money is determined by hedonic motivation, social influence, habit and price value. Performance expectancy, effort expectancy, and facilitating conditions were found not significant factorsof use intention of e-money. Interestingly, the real usage of e-money is not determined by facilitating conditions but still significantly influenced by habit and use intention of e-money. Result of this study are useful for e-money entrepreneurs who need to improve e-money application usage in Indonesia by focusing on providing features and incentives for user enjoyment and social influence.
E-money adoption can lead to faster ecommerce business development in the country. Unfortunately, e-money adoption percentage in Indonesia is still very far behind developed countries. Therefore, more studies about e-money adoption determinant factors in Indonesia are needed to improveadoption. Sample of this study was 422 Go-Pay users in Indonesia, taken by online form. The data was analized using SEM technique by Lisrel. Result shows that use intention of e-money is determined by hedonic motivation, social influence, habit and price value. Performance expectancy, effort expectancy, and facilitating conditions were found not significant factorsof use intention of e-money. Interestingly, the real usage of e-money is not determined by facilitating conditions but still significantly influenced by habit and use intention of e-money. Result of this study are useful for e-money entrepreneurs who need to improve e-money application usage in Indonesia by focusing on providing features and incentives for user enjoyment and social influence.
 
Publisher Universitas Multimedia Nusantara
 
Date 2019-08-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/SI/article/view/1052
10.31937/si.v10i1.1052
 
Source Ultima InfoSys : Jurnal Ilmu Sistem Informasi; Vol 10 No 1 (2019): Ultima InfoSys : Jurnal Ilmu Sistem Informasi; 19-26
ULTIMA InfoSys; Vol 10 No 1 (2019): Ultima InfoSys : Jurnal Ilmu Sistem Informasi; 19-26
2549-4015
2085-4579
10.31937/si.v10i1
 
Language eng
 
Relation http://ejournals.umn.ac.id/index.php/SI/article/view/1052/803
 
Rights Copyright (c) 2019 Deny .
http://creativecommons.org/licenses/by-sa/4.0
 

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