EQUITY AND CUSTOMER SATISFACTION IN RELATION TO PRODUCT QUALITY: AN EVIDENCE FROM THREE PRIVATE COMPANIES IN BURKINA FASO

International Journal of Management & Entrepreneurship Research

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Title EQUITY AND CUSTOMER SATISFACTION IN RELATION TO PRODUCT QUALITY: AN EVIDENCE FROM THREE PRIVATE COMPANIES IN BURKINA FASO
 
Creator Nassè, Dr. Théophile Bindeouè
Ouédraogo, Prof . Alidou
Metchebon Takougang, Dr. Stéphane Aimé
Zidouemba, Eric
 
Description Previous studies in the context of Burkina Faso have shown the link betweenequity and customer relationship management. The purpose of the present study is to show the relationship between equity and customer satisfaction in relation to product quality. Equity and ethical practices in marketing are essential to competition and to the sustainable development of companies particularly in the West African Context. This research focuses on the contributionsoffair business practices from business to customers in term of customer satisfaction in relation to product quality. Data collection is performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) andone Very Small Enterprise (VSEs) in BurkinaFaso. The quantitative datais processed using two different softwareSPSS and Sphinx IQ. The results show that in the three private companies there is a strong relationship between equity and customer satisfaction in relation to quality.The recommendation is that equity and fair practices should be observed for a better management system of companies and for a maximum satisfaction of customers.
 
 
Publisher Fair East Publishers
 
Date 2020-10-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.fepbl.com/index.php/ijmer/article/view/172
 
Source International Journal of Management & Entrepreneurship Research; Vol. 2 No. 5 (2020): Volume 2, Issue 5; 344-352
2664-3596
2664-3588
 
Language eng
 
Relation http://www.fepbl.com/index.php/ijmer/article/view/172/337
 
Rights Copyright (c) 2020 Dr. Théophile Bindeouè Nassè, Prof . Alidou Ouédraogo, Dr. Stéphane Aimé Metchebon Takougang, Eric Zidouemba
https://creativecommons.org/licenses/by-nc/4.0
 

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