Evaluasi Faktor-faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Perumahan Pondok Pesona Alam

Jurnal Teknik

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Field Value
 
Title Evaluasi Faktor-faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Perumahan Pondok Pesona Alam
 
Creator Afrianto, M. Rizal
Agustapraja, Hammam Rofiqi
 
Subject location
building
environment
buying decision
 
Description P.T. Widiantara Perdana Putra as a housing developer certainly wants to provide residential property products that could meet the needs and desires of the community. The developer find it difficult to identify the dominant factors affecting consumer decisions in choosing a type-25 house at Pondok Pesona Alam Housing (PPA). The purpose of this study is to determine the factors influencing the housing purchase decision. The sample used in this study were 25 PPA customers. A questionnaire were used to collect data. The analysis technique used is multiple linear regression. Based on the results of the analysis, it can be seen that the environment variable has a coefficient of 0.181 and is the most dominating of the other variables. Furthermore, the second variable is location with a coefficient of 0.173. While the third is the building variable with a coefficient of 0.146.
 
Publisher Universitas Negeri Gorontalo
 
Date 2020-10-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jt.ft.ung.ac.id/index.php/jt/article/view/74
10.37031/jt.v18i2.74
 
Source Jurnal Teknik; Vol 18 No 2 (2020): Jurnal Teknik; 61-72
2715-7660
1693-6191
 
Language eng
 
Relation https://jt.ft.ung.ac.id/index.php/jt/article/view/74/44
 
Rights Copyright (c) 2020 M. Rizal Afrianto, Hammam Rofiqi Agustapraja (Author)
https://creativecommons.org/licenses/by-sa/4.0
 

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