Analysis of the Marketing Mix of Tofu Products in Home Industry, Palangga District, South Konawe Regency (Case Study on Home Industry in Mekar Sari Village)

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian

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Title Analysis of the Marketing Mix of Tofu Products in Home Industry, Palangga District, South Konawe Regency (Case Study on Home Industry in Mekar Sari Village)
 
Creator adi pratama, setiawan
Sarinah, Sarinah
Sakir, Sakir
 
Subject tahu, industri rumah tangga , bauran pemasaran.
 
Description This study aims to determine the marketing mix of tofu products in the home industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. This research was conducted in Palangga Subdistrict, Konawe Selatan District. The subjects in this study were tofu processing business owners and 20 respondents of consumer respondents. While the object of this research is the Marketing Mix of Tofu Products in the Home Industry in Mekar Sari Village, Palangga District, Konawe Selatan Regency. The results showed that regarding the marketing mix analysis of tofu making business in Palangga Subdistrict, Konawe Selatan Regency it can be concluded that, the marketing mix (product, price, and place) has a very good category, this is in accordance with consumer ratings where 100% of respondents gave a high rating category based on class interval calculations. While the promotion mix has an unfavorable category, this is in accordance with consumer ratings where (60%) of respondents rated medium categories based on class interval calculations
 
Publisher Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
 
Contributor
 
Date 2020-10-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/JMIP/article/view/14646
10.33772/tekper.v1i2.14646
 
Source Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 2 (2020): Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 112 - 119
2721-5709
10.33772/tekper.v1i2
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/JMIP/article/view/14646/pdf
 
Rights Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
 

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