ASPEK PENENTU NIAT UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN PENGGANTI PLASTIK PADA MILENNIAL DI INDONESIA

ULTIMA MANAJEMEN

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Field Value
 
Title ASPEK PENENTU NIAT UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN PENGGANTI PLASTIK PADA MILENNIAL DI INDONESIA
 
Creator Rimadias, Santi
 
Description Abstract—This research aims to analyze the determining aspect of intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia, such as social influance, enviromental concern, concern for self image, customer attitude and perceived environmental responsibility. The method of data collection used in this research is primary data by spreading the questionnaire to 95 respondents, 20-39 years using multiple regression analysis. Construction is measured using a defined scale. The results showed that the intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia is influenced by customer attitude and perceived enviromental responsibility. Meanwhile, social influance, enviromental concern and concern for self image does not affect the green product purchase intention.
Abstract—This research aims to analyze the determining aspect of intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia, such as social influance, enviromental concern, concern for self image, customer attitude and perceived environmental responsibility. The method of data collection used in this research is primary data by spreading the questionnaire to 95 respondents, 20-39 years using multiple regression analysis. Construction is measured using a defined scale. The results showed that the intention to buy environmentally friendly products as a plastic substitute on the milennial generation in Indonesia is influenced by customer attitude and perceived enviromental responsibility. Meanwhile, social influance, enviromental concern and concern for self image does not affect the green product purchase intention.
 
Publisher Universitas Multimedia Nusantara
 
Date 2020-03-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/manajemen/article/view/1333
10.31937/manajemen.v11i2.1333
 
Source ULTIMA Management; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 77-93
Ultima Management : Jurnal Ilmu Manajemen; Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen; 77-93
2549-404X
2085-4587
10.31937/manajemen.v11i2
 
Language eng
 
Relation http://ejournals.umn.ac.id/index.php/manajemen/article/view/1333/892
 
Rights Copyright (c) 2020 Ultima Management : Jurnal Ilmu Manajemen
 

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