Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.

ULTIMA MANAJEMEN

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Title Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service.
 
Creator ., Purnamaningsih
Erhan, Trihadi Pudiawan
Rizkalla, Nosica
 
Description Abstract
The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation.
This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible
 
Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
Abstract
The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation.
This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible
 
Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
 
Publisher Universitas Multimedia Nusantara
 
Date 2019-01-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournals.umn.ac.id/index.php/manajemen/article/view/980
10.31937/manajemen.v10i2.980
 
Source ULTIMA Management; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 110-119
Ultima Management : Jurnal Ilmu Manajemen; Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen; 110-119
2549-404X
2085-4587
10.31937/manajemen.v10i2
 
Language ind
 
Relation http://ejournals.umn.ac.id/index.php/manajemen/article/view/980/718
 
Rights Copyright (c) 2019 ULTIMA Management
http://creativecommons.org/licenses/by-sa/4.0
 

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