PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE

J-MACC: Journal of Management and Accounting

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Field Value
 
Title PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE
 
Creator Bilgies, Ana Fitriyatul
Sundari, Arifah
Fauziyah, Nurul
 
Description This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.
 
 
Publisher Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2066
 
Source J-MACC : Journal of Management and Accounting; Vol 3 No 2 (2020): Oktober; 14-30
J-MACC; Vol 3 No 2 (2020): Oktober; 14-30
2620-9756
2620-6951
 
Language eng
 
Relation http://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/2066/1385
 

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