Pengaruh Kualitas Pelayanan Terhadap Loyalitas Muzakki Melalui Kepuasan Muzakki Sebagai Variabel Intervening Pada Badan Amil Zakat Nasional (BAZNAS) Kota Serang

Syi’ar Iqtishadi

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Field Value
 
Title Pengaruh Kualitas Pelayanan Terhadap Loyalitas Muzakki Melalui Kepuasan Muzakki Sebagai Variabel Intervening Pada Badan Amil Zakat Nasional (BAZNAS) Kota Serang
 
Creator Said, Syihabudin; Universitas Sultan Ageng Tirtayasa
Badina, Tenny; Universitas Sultan Ageng Tirtayasa
Syahidah, Syarah; Universitas Sultan Ageng Tirtayasa
 
Subject
Service quality, muzakki satisfaction, muzakki loyalty

 
Description This study aims to determine (1) the quality of service does not directly affect the loyalty of muzakki; (2) the quality of service had a significant effect on muzakki satisfaction; (3) muzakki satisfaction has a direct effect on muzakki loyalty; (4) muzakki satisfaction is able to mediate the quality of service and muzakki loyalty. This study uses a quantitative approach. The population in this study were all muzakki of  BAZNAS Serang City. The sampling technique used in this study was purposive sampling obtained by 65 muzakki. The results showed that: (1) the quality of service does not directly affect the loyalty of muzakki, as evidenced by the significance value of 0,140 > 0,05 and the regression coefficient of 0,134; (2) the quality of service had a significant effect on muzakki satisfaction, evidenced by a significance value of 0,000 < 0,05 and a regression coefficient of 0,530; (3) muzakki satisfaction has a direct effect on muzakki loyalty, as evidenced by the significance value of 0,000 < 0,05 and a regression coefficient of 0,721; (4) muzakki satisfaction is able to mediate the quality of service and muzakki loyalty.
 
Publisher Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa
 
Contributor
 
Date 2020-05-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.untirta.ac.id/index.php/JIEc/article/view/8177
10.35448/jiec.v4i1.8177
 
Source Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking; Vol 4, No 1 (2020); 1-13
2598-0955
10.35448/jiec.v4i1
 
Language eng
 
Relation https://jurnal.untirta.ac.id/index.php/JIEc/article/view/8177/5488
 
Rights Copyright (c) 2020 Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking
 

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