Strategist, from Gedeon to Jack Welch

Review of Global Management

View Publication Info
 
 
Field Value
 
Title Strategist, from Gedeon to Jack Welch
Estrategas, de Dedeón a Jack Welch
 
Creator Macera, Danilo
 
Subject Strategy
business strategy
military strategy,
origin of the strategy
leadership
Estrategia
estrategia empresarial
estrategia militar
origen de la estrategia
liderazgo
 
Description This essay raises a parallel between some examples of military strategists throughout history and a selection of cases from the contemporary business world. Some elements, common to both business and military strategists, are identified and discussed, that determined the success or failure of their business firms. The origin of the strategy is found in military history, and, as it addressed, its determining role is highlighted in war, as in business management.
En este ensayo se presenta un paralelo entre algunos ejemplos de estrategas militares a lo largo de la historia y una selección de casos del ámbito empresarial contemporáneo. Se plantean algunos elementos, comunes entre los estrategas empresariales y los militares, que determinaron el éxito o el fracaso en sus empresas. Se aborda el origen de la estrategia en antecedentes militares y se destaca su papel determinante, tanto en la guerra como en la gestión empresarial.
 
Publisher Universidad Peruana de Ciencias Aplicadas - UPC
 
Date 2020-07-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Investigaciones
 
Format application/pdf
 
Identifier https://revistas.upc.edu.pe/index.php/rgm/article/view/1233
10.19083/rgm.v5i2.1233
 
Source Review of Global Management; Vol. 5 Núm. 2 (2019); 20-27
2662-0286
2517-9314
10.19083/rgm.v5i2
 
Language spa
 
Relation https://revistas.upc.edu.pe/index.php/rgm/article/view/1233/1062
 
Rights Derechos de autor 2020 Danilo Macera
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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