CUSTOMER INSIGHTS FOR DIGITAL TRANSFORMATION

Review of Global Management

View Publication Info
 
 
Field Value
 
Title CUSTOMER INSIGHTS FOR DIGITAL TRANSFORMATION
El conocimientos de los clientes para la transformación digital
 
Creator Hoffmann, Alfredo A.
 
Subject Knowledge
Customers
Digital transformation
Conocimioentos
Clientes
Tranformación digital
 
Description Many companies today say they are customer-centric and implementing digital transformation. We will address the first topic in this essay, which is thought to be the foundation and most importantly before beginning a process of digital transformation. Professor Peter Fader, from The Wharton School of the University of Pennsylvania, a university of preponderance, defines a customer centric company as one that knows its customers with greater future profitability and that aligns the development of products and the company's operations towards them.
Actualmente, muchas empresas dicen estar centradas en el cliente y estar implementando la transformación digital. Nos ocuparemos del primer tema en este ensayo que, se piensa, es la base y lo más importante antes de empezar un proceso de transformación digital. El profesor Peter Fader, de The Wharton School de la University of Pennsylvania, universidad de preponderancia, define una empresa customer centric como aquella que conoce a sus clientes con mayor rentabilidad futura y que alinea el desarrollo de productos y las operaciones de la empresa hacia ellos.
 
Publisher Universidad Peruana de Ciencias Aplicadas - UPC
 
Date 2020-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Ensayos cortos
 
Format application/pdf
 
Identifier https://revistas.upc.edu.pe/index.php/rgm/article/view/1129
10.19083/rgm.v4i2.1129
 
Source Review of Global Management; Vol. 4 Núm. 2 (2018); 22-23
2662-0286
2517-9314
 
Language spa
 
Relation https://revistas.upc.edu.pe/index.php/rgm/article/view/1129/996
 
Rights Derechos de autor 2020 Alfredo A. Hoffmann
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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