Analisis Strategi Pemasaran UMKM Di Era 4.0

IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita

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Field Value
 
Title Analisis Strategi Pemasaran UMKM Di Era 4.0
 
Creator Mashuri, Mashuri
 
Subject Marketing Strategy
UMKM
Era 4.0
 
Description This research is literature research, aimed at knowing how to analyze the marketing strategies used by micro, small and medium businesses in the digital age 4.0. The results of the analysis in this study found that micro, small and medium enterprises in Indonesia are still low when compared to other countries. The contribution of the micro, small and medium business sector to national exports was 15.80% lower than Malaysia 19.00%, Sri Lanka 20.00%. One contributing factor to the low contribution rate is the lack of potential use of existing resources by micro, small and medium business actors such as the use of mobile social media. Through the digital era 4.0 the marketing system of the micro, small and medium business sector is expected to utilize the maximum potential so that it can grow inclusive and sustainably.
 
Publisher LPPM Publishing & Printing
 
Date 2019-12-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/175
10.46367/iqtishaduna.v8i2.175
 
Source IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita; Vol 8 No 2 (2019): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December; 215-224
2684-8228
2303-3568
 
Language eng
 
Relation https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/175/173
 
Rights Copyright (c) 2019 IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
http://creativecommons.org/licenses/by-nc-sa/4.0/
 

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