Pengaruh Budaya Dan Persepsi Masyarakat Non Muslim Terhadap Keputusan Menjadi Nasabah Bank Syariah Mandiri Kantor Cabang Pembantu Bengkalis

JPS (Jurnal Perbankan Syariah)

View Publication Info
 
 
Field Value
 
Title Pengaruh Budaya Dan Persepsi Masyarakat Non Muslim Terhadap Keputusan Menjadi Nasabah Bank Syariah Mandiri Kantor Cabang Pembantu Bengkalis
 
Creator Wibowo, Anshor
Hariyati, Nia
 
Subject Culture
Perception
Decisions
Bank Syariah Mandiri
 
Description This research aims to determine whether the culture and perceptions of non-Muslim communities influence the decision to become a customer at Bank Syariah Mandiri Bengkalis Sub-Branch Office partially and simultaneously. Data analysis techniques used in this study used the test of validity, reliability, hypothesis test, multiple linear regression analysis and determinant coefficient analysis. The results obtained in this study that partially cultural variables and community perceptions significantly influence the decision making to become a customer of Bank Syariah Mandiri Bengkalis Sub-Branch Office. Simultaneously there is a significant influence between culture and perceptions of non-Muslim communities on the decision to become a customer at Bank Syariah Mandiri Bengkalis Sub-Branch Office with an influence of 60.1%.
 
Publisher LPPM Publishing & Printing
 
Date 2020-04-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/197
10.46367/jps.v1i1.197
 
Source JPS (Jurnal Perbankan Syariah); Vol 1 No 1 (2020): JPS (Jurnal Perbankan Syariah) - April; 29-42
2721-7094
2721-6241
 
Language eng
 
Relation https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/197/195
 
Rights Copyright (c) 2020 JPS (Jurnal Perbankan Syariah)
https://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library