A study on customer relationship management in banking sector with special reference to public and private sector banks in tirunelveli district

Smart Moves Journal IJELLH

View Publication Info
 
 
Field Value
 
Title A study on customer relationship management in banking sector with special reference to public and private sector banks in tirunelveli district
 
Creator Kumar, A.Senthil
Soundararaja, Dr .K.V.
 
Description Customer Relationship Management is a vital factor to improve the performance of the banks. Most of the banks in India are now turning to Customer relationship Management as they are increasingly realizing that the cost of acquiring new customers is for higher than the cost of retaining existing customers. The focus of customer relationship management helped banks to understand the customers’ current needs what they have done in the past and what they plan to do in the future to meet their own goals. The present research work studies the different aspects of Customer Relationship Management among private and public sector banks, through an empirical survey of customer and employees of banks. The focus of the study is to examine the need of Customer Relationship Management (CRM) for Indian Banking Industry especially in Tirunelveli district and how far these banks are achieving success in creating and maintaining CRM. Further the study also emphasis to understand the view points of customers about their experience in context of the CRM implemented by their banks.Financial position and customer inquiry or response are the important perception about customer relationship management in customer acquisition among customers of public sector banks and the important perception about customer relationship management in customer acquisition among the customers of private sector banks are financial position and customer inquiry or response.
 
Publisher Smart Moves
 
Date 2021-05-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ijellh.com/OJS/index.php/OJS/article/view/4866
 
Source SMART MOVES JOURNAL IJELLH ; Volume 6, Issue 9, September 2018; 14
2582-3574
2582-4406
 
Language eng
 
Relation https://ijellh.com/OJS/index.php/OJS/article/view/4866/4218
 
Rights https://creativecommons.org/licenses/by/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library