Hubungan Kualitas Pelayanan dan Lokasi dengan Loyalitas Pelanggan di Raihan Bakery Cake & Shop Medan

Tabularasa: Jurnal Ilmiah Magister Psikologi

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Field Value
 
Title Hubungan Kualitas Pelayanan dan Lokasi dengan Loyalitas Pelanggan di Raihan Bakery Cake & Shop Medan
 
Creator Setya, Fitri Dwi
Lubis, M. Rajab
Effendy, Sjahril
 
Subject Service Quality, Location, and Customer Loyalty Abstract
 
Description This study aims to determine the relationship between service quality and location variables with customer loyalty at Raihan Bakery Cake Shop Medan. The population in this study was as much 2100 taken from customers who are truly loyal to Raihan Bakery Cake Shop Field. This research uses a quantitative approach and sampling in this study with purposive sampling technique amounted to 100 people. The instrument used was a valid and reliable questionnaire for service quality, location and customer loyalty. The research was analyzed using the Multiple Analysis test. The results showed that: (1) There is a positive relationship Rx1-y = 0.0446 of service quality with customer loyalty at Raihan Bakery Cake Shop Medan. This is indicated by tcount = 4,938 ttable = 1,985 and a significance value of 0,000 0.05. (2) There is a positive relationship Rx2-y = 0.172 from the location with customer loyalty at Raihan Bakery Cake Shop Medan. This is indicated by tcount = 1,731 ttable = 1.985 and a significance value of 0.043 0.05. (3) There is a positive relationship Rx1.x2-y = 0.0448 of service quality and location with customer loyalty at Raihan Bakery Cake Shop Medan. And from the output obtained a determinant coefficient (R2) of 0.200 with a significance value of 0.000 0.05.
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2020-07-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/tabularasa/article/view/304
10.31289/tabularasa.v2i2.304
 
Source Tabularasa: Jurnal Ilmiah Magister Psikologi; Vol 2, No 2 (2020): Tabularasa: Jurnal Ilmiah Magister Psikologi, Juli; 91-118
2723-1178
10.31289/tabularasa.v2i2
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/tabularasa/article/view/304/pdf
 
Rights Copyright (c) 2020 Tabularasa: Jurnal Ilmiah Magister Psikologi
https://creativecommons.org/licenses/by/4.0
 

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