MARKET STRATEGY AND MARKET SEGMENT

AJAR

View Publication Info
 
 
Field Value
 
Title MARKET STRATEGY AND MARKET SEGMENT
 
Creator Tonapa, Mariesta Reny
Asri, Marselinus
Tongli, Bernadeth
 
Description This study aims to study how the marketing strategies of advertising, products, prices and channels affect the financial performance of Novotel Makassar Hotel. The sample used in this study is clients who book rooms and meeting rooms at the Novotel Makassar Hotel. The selection of samples in this study using a survey method based on certain criteria. The results of the study using path analysis show marketing strategies namely advertising, products, prices and positive distribution channels on financial performance.
 
Publisher Magister Akuntansi, Universitas Atma Jaya Makassar
 
Date 2020-08-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.feb.uajm.ac.id/index.php/AJAR/article/view/133
10.35129/ajar.v3i02.133
 
Source AJAR; Vol 3 No 02 (2020): Atma Jaya Accounting Research (AJAR); 161 - 175
2656-0410
2654-590X
10.35129/ajar.v3i02
 
Language eng
 
Relation http://ojs.feb.uajm.ac.id/index.php/AJAR/article/view/133/74
 
Rights Copyright (c) 2020 AJAR
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library