As SWOT Analysis Platform In Determining Marketing Strategy (Case Study On Hisana Fried Chicken Jl. Panglima Denai)

Journal of Management Science (JMAS)

View Publication Info
 
 
Field Value
 
Title As SWOT Analysis Platform In Determining Marketing Strategy (Case Study On Hisana Fried Chicken Jl. Panglima Denai)
 
Creator Lestari, Tenti Indah
Yunita, Lidia
 
Subject Marketing Strategy
SWOT
SAP Analysis
ETOP Analysis.
 
Description The purpose of this study was to Determine the marketing strategy of Hisana Fried Chicken's fast food business through a SWOT analysis. In Determining the marketing strategy it is Necessary to know the internal factors of strengths and weaknesses or SAP analysis, external factors of opportunities and threats or ETOP analysis. The design used in this study is descriptive qualitative. The subjects of this study were branch heads, employees and consumers. Sample of this research is branches, employees and consumers at Hisana Fried Chicken outlet, Panglima Denai. The sample technique used in this study was purposive sampling. The research instrument was Carried out by interview, observation and documentation. Analysis of the Data used is by reductio of data, the data presentation, and conclusion drawing.
 
Publisher Journal of Management Science (JMAS)
Junal Ilmu Manajemen
 
Date 2020-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://exsys.iocspublisher.org/index.php/JMAS/article/view/41
 
Source Journal of Management Science (JMAS); Vol. 3 No. 1 (2020): January: Management Science; 1-6
Junal Ilmu Manajemen; Vol 3 No 1 (2020): January: Management Science; 1-6
2684-9747
 
Language eng
 
Relation https://exsys.iocspublisher.org/index.php/JMAS/article/view/41/41
 
Rights Copyright (c) 2020 Journal of Management Science (JMAS)
 

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