PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus di Galeri Jenang Kelapa Sari Rejowinangun Blitar)

Translitera : Jurnal Kajian Komunikasi dan Studi Media

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Title PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus di Galeri Jenang Kelapa Sari Rejowinangun Blitar)
 
Creator Ul Maknunah, Lu’lu
Dwi Apriliyaningsih, Rika
 
Subject Price, Geti, Purchase Decisions, Kepala Sari
 
Description UD. Kelapa Sari Blitar is an individual company founded by Mr. H. Imam Muhtadi engaged in production. The price level applied by the company affects the quantity sold. In addition, indirectly the price also affects costs, because the quantity sold affects the costs incurred in relation to production efficiency. A very important factor in purchasing decisions is the price setting goals. Prices have an impact on financial performance and have an important effect on the value of brand positioning in the minds of customers. The purpose of this study is to find out how the effect of prices on purchase decisions at UD. Kelapa Sari Rejowinangun Blitar. The population in this study were all buyers who had bought at UD. Sari Sari Rejowinangun Blitar. Samples in this study amounted to 84 respondents. The sampling collection technique used in this study was incidental sampling. The method of collecting data in this study was using questionnaires, literature, and documentation. From the results of research and discussion it can be concluded that the price (X) does not affect the purchase decision (Y) at UD. Kelapa Sari Blitar.
 
Publisher Universitas Islam Balitar
 
Date 2020-04-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/945
10.35457/translitera.v9i2.945
 
Source Translitera : Jurnal Kajian Komunikasi dan Studi Media; Vol. 9 No. 2 (2020): September 2020; 1-11
Translitera : Jurnal Kajian Komunikasi dan Studi Media; Vol 9 No 2 (2020): September 2020; 1-11
2527-3396
2088-2432
 
Language eng
 
Relation https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/945/743
 
Rights Copyright (c) 2020 Translitera : Jurnal Kajian Komunikasi dan Studi Media
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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