The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

Primanomics : Jurnal Ekonomi dan Bisnis

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Title The Influence of Experiential Marketing, E-Service Quality (WebBased Tracking System) And Trust On Customer Satisfaction In J&T Express Service Users In Kab. Pasuruan

 
Creator Huda, Miftahul
Anisa, Fitri
 
Description The role of a shipping service company is very important to the development of the society and lifestyle of today, the role as a media distribution of goods. With the delivery service is very easy for consumers to fulfill their needs, but it can save time and also make consumers feel happy things can be done easily. The purpose of this research is to know the influence of Experiential Marketing, E-Service Quality (Web based Tracking System) and trust in customer satisfaction in service users J&T Express in Pasuruan whose results can be used as an evaluation of J&T Express to improve its performance. The population in this research is a customer who has been delivering goods at J&T Express in Pasuruan. The number of samples in this study used Machin formula and was found to be 132 respondents or a service user of J&T Express in Pasuruan. The results of this study show that Experiential Marketing, E-Service Quality and trust have a positive and significant effect on customer satisfaction, so that J&T Express is expected to develop and as well as maintain Experiential Marketing, EService Quality and customer confidence so that later to increase customer satisfaction.
 
Publisher Fakultas Bisnis
 
Date 2020-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/395
10.31253/pe.v18i3.395
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis; 78-88
2614-6789
1412-632X
10.31253/pe.v18i3
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/395/238
 
Rights Copyright (c) 2020 Primanomics : Jurnal Ekonomi & Bisnis
 

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