Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs

Primanomics : Jurnal Ekonomi dan Bisnis

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Field Value
 
Title Analysis Of Bodrex Brand Tows As A Marketing Strategy Of Head Disease Drugs

 
Creator Sugara, Asep
Mustofa, Mustofa
Sukamto, MD
 
Description His study aims to determine the company's external factors, namely opportunities and threats as well as internal factors of the company, namely strengths and weaknesses, as the basis for the company's strategy formulation in marketing headache products with the Bodrex brand. By using the TOWS analysis company strategy companies are advised to use a strategy that is aggressive (SO), by memafaatkan distribution channels in order to improve marketing by utilizing Bodrex that has become a brand image in the community and m enggunakan advertising funds to increase its frequency by utilizing a number of TV stations.
 
Publisher Fakultas Bisnis
 
Date 2020-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/388
10.31253/pe.v18i3.388
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis; 11-23
2614-6789
1412-632X
10.31253/pe.v18i3
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/388/232
 
Rights Copyright (c) 2020 Primanomics : Jurnal Ekonomi & Bisnis
 

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