The Behavior of Agents in e-Commerce According to Location Models

Revista Facultad de Ciencias Económicas

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Title The Behavior of Agents in e-Commerce According to Location Models
Comportamiento de los agentes en el comercio electrónico según modelos de localización
Comportamento dos agentes no comércio eletrônico segundo modelos de localização
Creator González Campo, Carlos Hernan
Zamora Mina, Vanessa
Description Within the broad spectrum of the use of game theory in economic activity and its many theoretical and empirical applications to business decision-making, we highlight the one whose subject matter is to understand the relationships among companies in a microeconomic environment such as e-commerce. This is because e-commerce has currently reached a very significant and diverse level of insertion in all sectors. This article derives from three-phased exploratory research in which, using the participatory action research method, Salop’s circular city model (1979) is corroborated in the context of electronic business, specifically on eBay.
Dentro del amplio espectro de la utilización de la Teoría de Juegos en la actividad económica, de entre sus muchas aplicaciones teóricas y empíricas concernientes a la toma de decisiones empresariales en forma de juegos, resaltamos aquella que tiene por objeto de estudio entender las relaciones entre las empresas en un contexto microeconómico. Específicamente, en el contexto del comercio electrónico, que actualmente ha alcanzado un nivel de inserción muy importante y diverso en todos los sectores. El presente artículo es el resultado de una investigación exploratoria en tres fases donde, por medio de la metodología de investigación de acción participativa, se logra una contrastación del modelo de Ciudad Circular, propuesto por Salop en 1979, en el contexto de los negocios electrónicos, específicamente en eBay.
No contexto da utilização da Teoria dos Jogos na atividade econômica, entre suas muitas aplicações teóricas e empíricas referentes à tomada de decisões empresariais em forma de jogos, destacamos a que tem o objetivo de entender as relações entre as empresas em um contexto microeconômico. Em específico, no âmbito do comércio eletrônico, que atualmente atinge um nível de inserção muito importante e diverso em todos os setores. Este artigo é resultado de uma pesquisa exploratória em três fases em que, por meio da metodologia de pesquisa de ação participativa, chega-se a um contraste do modelo de cidade circular, proposto por Salop em 1979, na área dos negócios eletrônicos, em particular no eBay.
Publisher Universidad Militar Nueva Granada
Date 2020-06-30
Type info:eu-repo/semantics/article
Format application/pdf
Source Revista Facultad de Ciencias Económicas; Vol. 28 No. 1 (2020); 47-66
Revista Facultad de Ciencias Económicas; Vol. 28 Núm. 1 (2020); 47-66
Revista Facultad de Ciencias Económicas; v. 28 n. 1 (2020); 47-66
Language spa
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