Karo Traditional Business Development

Ilomata International Journal of Management

View Publication Info
Field Value
Title Karo Traditional Business Development
Creator Yuliana, Yayuk
Sopha, Diana
Subject Traditional, ingredients, Internal Factor Evalution, External Factor Evalution
Description In the village, Batu Jong-Jong Village, Bahorok District the land is very fertile. Lush plants that can be used as a mixture of traditional medicines. Housewives with a hereditary recipe to produce herbs derived from plants that become traditional business ingredients Karo. The purpose of this research is to find out alternative strategies and priority strategies that can be used as an effort to develop karo traditional ingredients in Batu Jong-Jong Village. Research methods with a qualitative descriptive approach. Data collection through interviews, observations, discussions. Interviews were conducted with the owners of the traditional herbs Karo business in the stone frog hamlet and also a questionnaire with forestry counselors and village heads. The results of the study, based on the results of the calculation of the IFE (Internal Factor Evalution) matrix, found that the total score was 3.15. While the results of calculations on the EFE (External Factor Evalution) matrix table, obtained a total weighted score of 2.87. The conclusion is that the traditional herb business in Karo is of moderate value because the score weight is above 2.50. So that the right strategy is market penetration and product development strategies.
Publisher Ilomata International Journal of Management
Date 2020-07-31
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier https://www.ilomata.org/index.php/ijjm/article/view/90
Source Ilomata International Journal of Management; Vol 1 No 3 (2020): July 2020; 127-133
Language eng
Relation https://www.ilomata.org/index.php/ijjm/article/view/90/71
Rights Copyright (c) 2020 Ilomata International Journal of Management

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us


Copyright © 2015-2018 Simon Fraser University Library