Strategi Pemasaran Brothers Café dalam Membangun Brand Image Bagi Pengunjung Di Kota Medan

Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

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Field Value
 
Title Strategi Pemasaran Brothers Café dalam Membangun Brand Image Bagi Pengunjung Di Kota Medan
 
Creator Hidayat, Putra Rahmat
Ritonga, Syafruddin
Suharyanto, Agung
 
Subject Marketing Strategy, Brand Image, Brothers Café
 
Description The purpose of this study was to determine the marketing communication strategy undertaken by Brothers Cafe in building brand image for visitors in Medan and its supporting factors and obstacles. The research method is a descriptive qualitative data collection technique with methods of observation, interviews, library research, and documentation. The results of marketing communication strategy research conducted by Brothers Cafe to build brand image, present European-style concepts with a western theme, present a unique menu with an international standard, conduct event programs on holidays, utilize social media such as Instagram and others, work with communities and companies Other companies and factors that support marketing communication strategies in building brand image for visitors in Medan are promotional activities in building brand image for visitors, including locations in office centers, and office buildings, providing facilities, comfortable decoration, presence Special discount for customers who become members. The inhibiting factors of the Brothers cafe marketing communication strategy in building brand image for visitors in Medan are issues such as adulteration, nutritional problems, halal and haram, everyone's tastes are completely different, operational costs rise at any time, sufficient business competition strict. The conclusion obtained by the marketing communication strategy that Brothers cafe did in building brand image for visitors in Medan through promotional activities.
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2020-04-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/151
10.31289/jipikom.v2i1.151
 
Source Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM); Vol 2, No 1 (2020): JIPIKOM April; 33-37
2722-1148
10.31289/jipikom.v2i1
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/151/pdf
http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/downloadSuppFile/151/4
 
Rights Copyright (c) 2020 Jurnal Ilmu Pemerintahan, Administrasi Publik, Ilmu Komunikasi (JIPIKOM)
https://creativecommons.org/licenses/by/4.0
 

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