Strategi Komunikasi Pemasaran @Lapo Mandailing Coffee Pada Media Sosial Instagram di Kecamatan Panyabungan

Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

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Field Value
 
Title Strategi Komunikasi Pemasaran @Lapo Mandailing Coffee Pada Media Sosial Instagram di Kecamatan Panyabungan
 
Creator Melani, Aisyah
Hasibuan, Effiati Yuliana
Suharyanto, Agung
 
Subject Marketing Communication Strategy, New Media
 
Description The background of this reaserch is marketing communication used by Lapo Mandailing Coffee in Instagram as a popular social media nowdays. The purpose of this study is to determine the marketing communication strategy through social media Instagram and what factors are supporting and inhibiting in doing marketing communication strategy through social media instagram. Methode that use in this study is qualitative with interview as a technic to collect data from primer informan dan second informan. Result of this study is through instagram information about Lapo Mandailing Coffee can reach people that used Instagram in social media, so that thing can make sales Lapo Mandailing Coffee in promoting its product. 
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2019-04-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/178
10.31289/jipikom.v1i1.178
 
Source Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM); Vol 1, No 1 (2019): JIPIKOM APRIL; 13-19
2722-1148
10.31289/jipikom.v1i1
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/178/pdf
 
Rights Copyright (c) 2019 Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
https://creativecommons.org/licenses/by/4.0
 

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