Strategi Komunikasi Public Relation Dalam Membangun Citra Dan Kepercayaan Calon Jemaah Haji dan Umroh

Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)

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Title Strategi Komunikasi Public Relation Dalam Membangun Citra Dan Kepercayaan Calon Jemaah Haji dan Umroh
 
Creator Ismaulidina, Isma
Hasibuan, Effiati Juliana
Hidayat, Taufik Wal Hidayat Wal
 
Subject Communication Strategy
 
Description The Purpose of this tudy is to study public communication strategy to build image and trust of prospective Jemaah hajj and umroh at PT. Siar Tour Medan. This study has been motivated because the implementation of the hajj and umroh so far ineffectice and inefficient. It has influenced service quality to customers. Methode that used in this stdy is qualitative and used descriptive analysis technique. This study used public relation by RUSLAN Theory known as PENCILS and the image that created through fourth components explain by SOleh Soemirat and Elvinaro Ardianto in the book dasar-dasar Public Relation such as perception, cognition, motivation and attitude.
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2020-04-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/175
10.31289/jipikom.v2i1.175
 
Source Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM); Vol 2, No 1 (2020): JIPIKOM April; 12-17
2722-1148
10.31289/jipikom.v2i1
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/jipikom/article/view/175/pdf
 
Rights Copyright (c) 2020 Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
https://creativecommons.org/licenses/by/4.0
 

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