PERILAKU IRRASIONAL KONSUMEN PENGGUNA E-COMMERCE IRRASIONAL BEHAVIOURAL OF E-COMMERCE CONSUMER

Jurnal Komunikatio

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Field Value
 
Title PERILAKU IRRASIONAL KONSUMEN PENGGUNA E-COMMERCE IRRASIONAL BEHAVIOURAL OF E-COMMERCE CONSUMER
 
Creator Rahmidilla, Sri
Luthfie, Muhammad
Agustini, Mrs.
 
Description Nowdays, society mindset have been develpoed, the developing of technology and communications along with high spirit and creativity have been motivate for anew market with modern concept. One of it is e-commerce. The approach of this study is the qualitative approach and using difusi inovation theory. While the populations is consumer who use e- commerce. The result of this study is irrasional consumer who used e-commerce to fulfil everyday needed, consumer not jut uses smartphone as enterntainment but also as a shopping places and works.Keywords: E-commerce, consumer behavioural, Irrasional.
 
Publisher FISIP Universitas Djuanda Bogor
 
Contributor
 
Date 2019-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unida.ac.id/JK/article/view/1711
10.30997/jk.v5i1.1711
 
Source JURNAL KOMUNIKATIO; Vol 5, No 1 (2019): Jurnal Komunikatio 5 (1) April 2019
2549-8002
2442-3882
 
Language eng
 
Relation https://ojs.unida.ac.id/JK/article/view/1711/1382
 
Rights Copyright (c) 2019 JURNAL KOMUNIKATIO
 

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