TINJAUAN AKUNTANSI TERHADAP FITUR-FITUR PRIORITAS GENERASI MILENIAL DALAM MEMILIH BANK

Jurnal Bina Akuntansi

View Publication Info
 
 
Field Value
 
Title TINJAUAN AKUNTANSI TERHADAP FITUR-FITUR PRIORITAS GENERASI MILENIAL DALAM MEMILIH BANK
 
Creator Budhijono, Fongnawati
Nainggolan, Olivia
 
Description This study aims to explore the features of the millennial generation's concern inchoosing banks from an accounting review. Data obtained through a survey of 118respondents belonging to millennial generation in several cities in Indonesia who arecustomers of certain banks using Google forms and questionnaires with closed choices.Sampling was done by purposive sampling technique. Data analysis was performedwith central tendency and Contingency Table Analysis. It was found that the Bank'sReputation, Availability of ATM Machines, and Reliable M-Banking Facilities were 3bank features that were a priority for millennial generation in bank selection. Theresearch findings do not indicate that millennial customers directly empoweraccounting information in determining bank selection based on the features theychoose. It was found that there was a relationship between gender with factors thatwere the 3 highest priorities of respondents in deciding to choose a particular bank.There is no relationship between the area of origin with factors that are the 3 highestpriorities of respondents in deciding to choose a particular bank.
 
Publisher Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
 
Date 2020-07-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://wiyatamandala.e-journal.id/JBA/article/view/96
10.52859/jba.v7i2.96
 
Source Jurnal Bina Akuntansi; Vol 7 No 2 (2020): Jurnal Bina Akuntansi Vol.7 No.2 2020; 208-222
2656-9515
2338-1132
10.52859/jba.v7i2
 
Language eng
 
Relation https://wiyatamandala.e-journal.id/JBA/article/view/96/84
 
Rights Copyright (c) 2020 Jurnal Bina Akuntansi
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library