Understanding the management organization structure of paprika production areas in Indonesia based on the viewpoint of forthcoming globalization

Accounting and Management Journal

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Field Value
 
Title Understanding the management organization structure of paprika production areas in Indonesia based on the viewpoint of forthcoming globalization
 
Creator Yamashita, Ryohei
Zuhdi, Ubaidillah
 
Subject social marketing
agricultural corporation
globalization
SWOT analysis
 
Description The purpose of this study was to understand the management structure that is developing based on social marketing style within the largest paprika-production areas in Indonesia. Through this research, we aimed to clarify the direction and challenges for future development using the strengths, weaknesses, opportunities, and threats (SWOT) analysis method. A field survey of local farming organizations was conducted on December 2011 at West Bandung Regency, Java, Indonesia. The results show that nearly the entire structure of the system was dedicated to the production and sale of raw paprika without creating any processed product. The counterparties were not corporations but individual buyers. Farming organizations could expand their counterparties to include corporations, but they do not use this strategy because they believe that the production speed of the mature laborers was not sufficient to keep up with market demands, and a rash judgment to expand the management scale would necessarily lead to the degradation of product quality. These farming organizations empirically understand that they could lose counterparties; therefore, they attach greater importance to maintaining faithful counterparties than to attracting new customers.
 
Publisher UNUSA Press
 
Date 2020-07-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/AMJ/article/view/1432
10.33086/amj.v4i1.1432
 
Source Accounting and Management Journal; Vol. 4 No. 1 (2020): Accounting and Management Journal
JURNAL AKUNTANSI DAN MANAJEMEN; Vol 4 No 1 (2020): Accounting and Management Journal
2579-9614
2579-9606
10.33086/amj.v4i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/AMJ/article/view/1432/1117
 
Rights Copyright (c) 2020 Ryohei Yamashita, Ubaidillah Zuhdi
https://creativecommons.org/licenses/by-sa/4.0
 

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