Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision

International Journal of Seocology

View Publication Info
 
 
Field Value
 
Title Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision
 
Creator Nuryanti, Penny Sukma
Istiyanto, Budi
 
Subject product quality, brand ambassadors, product design, lifestyle, purchasing decisions
 
Description This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.
 
Publisher STIE AAS Surakarta
 
Date 2020-07-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://seocologi.com/index.php/seocology/article/view/13
 
Source International Journal of Seocology; Volume 01, Issue 03 : May-August 2020; 121 - 125
2715-4467
2715-5005
10.29040/seocology.v1i03
 
Language eng
 
Relation https://seocologi.com/index.php/seocology/article/view/13/11
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library