The New Normal: Social Media’s Novel Roles and Utilisation

Jurnal Ilmu Komunikasi (J-IKA)

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Field Value
Title The New Normal: Social Media’s Novel Roles and Utilisation
Creator Palupi, Rety
Slavov, Mincho
Subject Ilmu Komunikasi
social media, utilisation, digitalisation, new normal, Covid-19
Description In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.
Publisher Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika
Date 2020-07-12
Type info:eu-repo/semantics/article

Format application/pdf
Source Jurnal Ilmu Komunikasi; Vol 7, No 1 (2020): Maret 2020; 25-32
J-IKA; Vol 7, No 1 (2020): Maret 2020; 25-32
Language ind
Rights ##submission.copyrightStatement##

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