PROMOTION MIX TRAINING AS A PREPARATION OF BAMBOO HANDICRAFT EDUCATIONAL TOUR LAUNCHING FOR UMKM AT SUMBERREJO DISTRICT, BOJONEGORO, EAST JAVA

Darmabakti Cendekia: Journal of Community Service and Engagements

View Publication Info
 
 
Field Value
 
Title PROMOTION MIX TRAINING AS A PREPARATION OF BAMBOO HANDICRAFT EDUCATIONAL TOUR LAUNCHING FOR UMKM AT SUMBERREJO DISTRICT, BOJONEGORO, EAST JAVA
 
Creator Permatasari, Maurisia Putri
Endriastuti, Annysa
 
Subject Social Economy
Marketing; Promotion Mix; Product Development Technology
 
Description Background: This community service is a follow up of community service in Kecamatan Sumberrejo in 2017 and is expected to be the first step to preparing the launching of the bamboo tourism village in Kecamatan Sumberrejo. Purpose: This community service aims to provide solutions for problems faced by partners, preparation for launching and planning the right promotional mix to attract consumers’ interest in the newly formed educational tourism in Kecamatan Sumberrejo. Method: Assistance by the team to partners through counseling, training, and practical assistance. In addition, worksheets have been provided to monitor partner activities and measure the effectiveness of the training. Result: The pre-test and post-test results illustrate an increase in partner knowledge regarding the promotion mix. Conclusion: The material delivered by the team was able to be well understood by partners and partners’ knowledge and interest in marketing through the promotion mix increased.                                                                                                                                                                                                                                                                                                                                                                                                                     
 
Publisher Faculty of Vocational Studies, Universitas Airlangga
 
Contributor
 
Date 2020-06-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.unair.ac.id/DC/article/view/20294
10.20473/dc.V2.I1.2020.30-37
 
Source Darmabakti Cendekia: Journal of Community Service and Engagements; Vol 2, No 1 (2020): JUNE 2020; 30-37
2657-1099
2657-201X
 
Language eng
 
Relation https://e-journal.unair.ac.id/DC/article/view/20294/11176
 
Rights Copyright (c) 2020 Darmabakti Cendekia: Journal of Community Service and Engagements
http://creativecommons.org/licenses/by-nc-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library