PERAN BUZZER MEDIA SOSIAL DALAM MEMPERKUAT EKOSISTEM PEMASARAN DIGITAL

Jurnal Teknik Elektro Komputer dan Informatika

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Field Value
 
Title PERAN BUZZER MEDIA SOSIAL DALAM MEMPERKUAT EKOSISTEM PEMASARAN DIGITAL
 
Creator Arianto, Bambang --; Universitas Nahdlatul Ulama Yogyakarta
 
Subject Buzzer; Social Media; Digital Marketing
 
Description This article explains the role of social media buzzers that discuss the Pasar Kakilangit Mangunan Bantul to residents through hashtags which have become trending on Twitter topics. With creative content such as; videos, memes and texts, social media buzzers receive unique approval from Kakilangit Market to citizens. Through the hashtag #PasarKakilangit which can be included in the Twitter Indonesia trending topic, the buzzers together support the promotion of Pasar Kakilangit products to viral and widely known by citizens. The presence of social media buzzers has built a new culture and new knowledge of the importance of trending Twitter topics in increasing the promotion of digital products and services. This article proves that media buzzer has supported positively in strengthening the digital marketing ecosystem. 
 
Publisher Universitas Ahmad Dahlan
 
Contributor Universitas Nahdlatul Ulama Yogyakarta
 
Date 2020-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.uad.ac.id/index.php/OPTIMUM/article/view/14343
10.12928/optimum.v10i1.14343
 
Source Optimum: Jurnal Ekonomi dan Pembangunan; Vol 10, No 1 (2020); 52-65
2613-9464
1411-6022
 
Language eng
 
Relation http://journal.uad.ac.id/index.php/OPTIMUM/article/view/14343/8714
http://journal.uad.ac.id/index.php/OPTIMUM/article/downloadSuppFile/14343/2323
 
Rights Copyright (c) 2020 Optimum: Jurnal Ekonomi dan Pembangunan

 

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