PENGARUH KUALITAS DAN CITRA MEREK TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK PRIVATE LABEL INDOMARET (STUDI KASUS PADA KONSUMEN INDOMARET DI YOGYAKARTA)

Jurnal Teknik Elektro Komputer dan Informatika

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Title PENGARUH KUALITAS DAN CITRA MEREK TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK PRIVATE LABEL INDOMARET (STUDI KASUS PADA KONSUMEN INDOMARET DI YOGYAKARTA)
 
Creator Marhaeni, Wijayanti; Sarjanawiyata Tamansiswa University
Kurniawan, Ignatius Soni; Sarjanawiyata Tamansiswa University
 
Subject quality; brand image; trust; purchase intention
 
Description Effect of quality and brand image of Indomaret product private label on purchase intention with trust as intervening variable: A case study of Indomaret in Yogyakarta.A study has been conducted to investigate the effect of quality and brand image of Indomaret product private label on purchase intention of Indomaret customers in Yogyakarta with trust as intervening variable.The sample consists of 100 Indomaret customers in Yogyakarta.brand image are positively correlated with trust. Furthermore, quality and brand image are positively correlated with purchase intention.Quality, brand image and trust are simultaneously positively correlated with purchase intention.Keyword : quality,brand image,trust, purchase intention
 
Publisher Universitas Ahmad Dahlan
 
Contributor
 
Date 2020-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.uad.ac.id/index.php/OPTIMUM/article/view/13933
10.12928/optimum.v10i1.13933
 
Source Optimum: Jurnal Ekonomi dan Pembangunan; Vol 10, No 1 (2020); 15-23
2613-9464
1411-6022
 
Language eng
 
Relation http://journal.uad.ac.id/index.php/OPTIMUM/article/view/13933/8702
 
Rights Copyright (c) 2020 Optimum: Jurnal Ekonomi dan Pembangunan

 

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