ANALISIS PENGARUH IKLAN ONLINE TERHADAP MINAT BELI: STUDI KASUS PENGGUNA APLIKASI E-COMMERCE DI OKU TIMUR

JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT

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Field Value
 
Title ANALISIS PENGARUH IKLAN ONLINE TERHADAP MINAT BELI: STUDI KASUS PENGGUNA APLIKASI E-COMMERCE DI OKU TIMUR
 
Creator Margahana, Helisia Margahana
 
Description Purpose- This study aims to determine the effect of online advertising on buying interest in consumers who use e-commerce media in the Eastern OKU region.  Design/methodology/approach- Data were collected through a questionnaire, as many as 100 respondents were chosen randomly. Linear regression is used to test the stud hypothesis.  Findings- The results show that online advertising does not affect purchasing interest. This condition indicates that consumers are now getting smarter and have broad preferences to determine purchases intention.  Implications- this study can provide information to marketers to pay attention to online advertising content so that it can appeal to prospective buyers. Keywords: online advertising, purchase intention
 
Publisher Economic Faculty, Attahiriyah Islamic University
 
Date 2020-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/410
 
Source Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 5 No 2 (2020); 145 - 154
2581-2165
2527-7502
 
Language eng
 
Relation http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/410/218
 
Rights Copyright (c) 2020 Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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