Studi Eksplorasi Faktor yang Mempengaruhi Keberlanjutan Pemakaian Layanan Mobile Payment

Jurnal Optimasi Sistem Industri

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Title Studi Eksplorasi Faktor yang Mempengaruhi Keberlanjutan Pemakaian Layanan Mobile Payment
Creator Tan, Alfian
Ariningsih, Paulina Kus
Rikardo, Cherish
Subject Teknik Industri; Manajemen Industri
Keberlanjutan pemakaian; mobile payment; faktor pengaruh; studi eksplorasi
Description This research explores some potential factors that affect the continuance intention of a mobile payment service. The trend of mobile payment services has been increasing since the last few years. The advancing technology of the internet and smartphone has been a supporting environment for the growth of this method. Many similar mobile payment services are offered in the community which results in a highly competitive business condition. The business owner who has put a high investment in this business will surely want to keep it running and even grow their product. Therefore, some knowledge of factors that can significantly promote the sustained use of their product to customers will be imperative. In this research, some existing models on the general repurchase intention concept and users’ continuance intention will be combined and tested to figure out some influential aspects to continuance intention concept. Seven factors are hypothesized to have direct and indirect effects. Data from 193 respondents are gathered and the results of the tested model shows perceived quality, perceived value, and brand preference subsequently influence the continuance intention. Further analysis is also conducted in this research to explain the relationship between factors as well as analysis of current mobile payment providers.
Publisher The Industrial Engineering Department of Engineering Faculty at Universitas Andalas
Date 2020-06-07
Type info:eu-repo/semantics/article

Format application/pdf
Source Jurnal Optimasi Sistem Industri; Vol 19, No 1 (2020): Published in June 2020; 59-69
Language eng
Rights Copyright (c) 2020 Alfian Tan, Paulina Kus Ariningsih, Cherish Rikardo

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