The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian

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Title The Influence of Market Orientation on Product Innovation in The Palm Sugar Industry in The Watchunu Sub-District and North Poleang Bombana District
 
Creator Sultan, Sultan
Rianda, La
Herdhiansyah, Dhian
 
Subject Orientasi pasar, Orientasi Pelanggan, Inovasi produk
 
Description This study aims to determine the effect of market orientation on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara Regency, Bombana Regency. The sample in this study were 38 respondents in the coconut sugar industry. This study uses multiple linear regression analysis as an analysis tool.The results of this study found that Market Orientation simultaneously had a significant effect on product innovation in the Palm Sugar industry in Tontonunu District and Poleang uatara District in Bombana Regency. Partially, market orientation and customer orientation variables have a positive and significant effect on product innovation.
 
Publisher Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
 
Contributor
 
Date 2020-04-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/JMIP/article/view/21-28
10.33772/tekper.v1i1.11663
 
Source Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 1 (2020): Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 21 - 28
2721-5709
10.33772/tekper.v1i1
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/JMIP/article/view/21-28/pdf
 
Rights Copyright (c) 2020 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
 

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