Impact of shopping emotion towards impulse buying in e-commerce platform

JURNAL MANAJEMEN DAN PEMASARAN JASA

View Publication Info
 
 
Field Value
 
Title Impact of shopping emotion towards impulse buying in e-commerce platform
 
Creator Destari, Fajar
Indraningrat, Ketut
Putri, Maulita Nanda Nilam
 
Subject
discount programs; website quality; shopping emotions; online review; and impulse buying.
 
Description This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from a total population of 130 respondents and analyzed using a Structural Equation Model (SEM). The results showed a significant positive effect on discount Programs and Website Quality on impulse buying with shopping emotions as a mediating variable. Besides, the result also showed an insignificant impact on online reviews.
 
Publisher Lembaga Penerbit Fakultas Ekonomi dan Bisnis
 
Contributor
 
Date 2020-05-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123
10.25105/jmpj.v13i1.6123
 
Source Jurnal Manajemen dan Pemasaran Jasa; Vol 13, No 1 (2020): Maret; 47-64
2442-9732
0216-3780
 
Language eng
 
Relation http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/6123/5290
http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/downloadSuppFile/6123/662
 
Rights Copyright (c) 2020 Jurnal Manajemen dan Pemasaran Jasa
http://creativecommons.org/licenses/by-nc/4.0
 

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