A STUDY ON DIFFICULTIES AND SCENARIOS OF ONLINE MARKETING AT COIMBATORE DISTRICT

South Asian Journal of Engineering and Technology

View Publication Info
 
 
Field Value
 
Title A STUDY ON DIFFICULTIES AND SCENARIOS OF ONLINE MARKETING AT COIMBATORE DISTRICT
 
Creator A, JAFERSADHIQ
 
Description Marketers have to be careful in the determination of the customers’ expectations and perception on variousaspects related to the products and services in online marketing. They should be a aware of the factors leading totheir attitude towards online marketing. At the same time, the marketers should know their strengths and weakness in online marketing. The online marketing is subjected to some issues like credit card security, privacy, and On-time delivery and easy of navigation. The customer’s satisfaction develops through new recognition, information search, information evaluation, purchase decision and post purchase evaluation. The customers need have two dimensions namely utilitarian and hedonic. The needs of the customers have to be properly assessed and fulfilled by the marketers in online marketing. Then the service quality of the markers is as important as ever in this realm. Indeed, the technological changes in the world lead to an ever changing environment in the online marketing.
 
Publisher Eleyon
 
Date 2019-04-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journals.eleyon.org/index.php/sajet/article/view/236
10.26524/sajet.8.1
 
Source South Asian Journal of Engineering and Technology; Vol 8 No S 2 (2019): Volume 8, Supplementary Issue 2, Year 2019; 1-5
2454-9614
 
Language eng
 
Relation https://journals.eleyon.org/index.php/sajet/article/view/236/176
 

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