Effect of Product Quality, Brand Image And Life Style Against Buying Decision

Journal of Management Science (JMAS)

View Publication Info
 
 
Field Value
 
Title Effect of Product Quality, Brand Image And Life Style Against Buying Decision
 
Creator Darojat, Tubagus Ahmad
 
Subject Product Quality
Brand Image
Life Style
Purchasing Decision
 
Description The research aims to analyze the effect of product quality, brand image and life style on consumer purchasing decisions at Metropolitan Mall Bekasi. The sample used in this study was 98 respondents clothing stores in Metropolitan Mall Bekasi. Probability sampling with accidental sampling approach is used as a sampling technique. Quantitative research methods with multiple linear regression analysis using SPSS analysis tool version 20.0. The results of this study indicate that product quality has a positive and significant effect on consumer purchasing decisions at Metropolitan Mall Bekasi. Brand image has a positive and significant influence on consumer purchasing decisions at Metropolitan Mall Bekasi. Life style has a negative and no significant influence on consumer purchasing decisions in Metropolitan Mall Bekasi. Product quality, brand image and life style have a positive and significant influence on consumer purchasing decisions at Metropolitan Mall Bekasi.
 
Publisher Journal of Management Science (JMAS)
Junal Ilmu Manajemen
 
Date 2020-04-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://exsys.iocspublisher.org/index.php/JMAS/article/view/49
 
Source Journal of Management Science (JMAS); Vol. 3 No. 2, April (2020): Management Science; 51-57
Junal Ilmu Manajemen; Vol 3 No 2, April (2020): Management Science; 51-57
2684-9747
 
Language eng
 
Relation https://exsys.iocspublisher.org/index.php/JMAS/article/view/49/49
 
Rights Copyright (c) 2020 Journal of Management Science (JMAS)
 

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