Impact of Television Advertisements on Children’s Mental and Physical Development in Bangladesh

ABC Research Alert

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Field Value
Title Impact of Television Advertisements on Children’s Mental and Physical Development in Bangladesh
Creator Islam, Mazidul
Goni, Md. Usman
Subject Children
Television Advertisement
Description Nowadays television advertisement is becoming a day to day activity of passing the time of the people and it is largely used to influence viewers' purchase decisions. But there are a lot of negative and positive impacts of TV ads on children. This study aims to know both impacts of ads on the children of Bagerhat Sadar Upazila in Bangladesh by collecting the data from children and their parents. This research was quantitative and exploratory in nature. The survey method was used for conducting the study. From the total number of the residents of Bagerhat Sadar Upazila, 125 families were collected by following proportionate systematic random sampling. The study shows that most of the respondents watch television on holiday and spend two to four hours to watch the television. The study presents that the maximum number of respondents is attracted to toys advertisements on television. The study also reveals that the majority of the respondent’s behavior changes after watching the advertisements. The study also discloses that highest number of respondents wishes to buy the products after watching the advertisements and they inform them of their parents. The study also shows that most of the respondents want to act what they watch on television. 
Publisher Asian Business Consortium
Date 2020-04-05
Type info:eu-repo/semantics/article
Format application/pdf
Source ABC Research Alert; Vol. 8 No. 1 (2020): January-April Issue; 16-31
Language eng
Rights Copyright (c) 2020 Mazidul Islam, Md. Usman Goni

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