Platform Labour Discourse: How Hyr Targets the “Bucket List Generation”

Democratic Communiqué

View Publication Info
 
 
Field Value
 
Title Platform Labour Discourse: How Hyr Targets the “Bucket List Generation”
 
Creator Posada, Julian
Shade, Leslie Regan
 
Description This paper provides an analysis of the discursive contradictions and narratives of labour within Hyr, a location-based freelance platform app that caters to the retail, hospitality, and restaurant sectors in Toronto and New York. The app provides companies with access to individuals with a variety of skills in these sectors and provides workers with access to contract jobs. The paper provides an analysis of Hyr’s promotional marketing, that targets urban “millennials,” and discusses how the platform exerts algorithmic and information control over its workers through their legal documentation and conditions of work within the platform. Situated within the “gigeconomy,” the paper also reviews current local policy proposals to alleviate the situation of gig workers in the Canadian context.
 
Publisher Union for Democratic Communications
 
Date 2020-03-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journals.flvc.org/demcom/article/view/121300
 
Source Democratic Communiqué; Vol 29 No 1 (2020): Democratic Communiqué; pp. 78-96
1555-8967
 
Language eng
 
Relation https://journals.flvc.org/demcom/article/view/121300/120266
 
Rights Copyright (c) 2020 Julian Posada, Leslie Regan Shade
 

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