Strategi Pengembangan Bisnis Sapi Pedaging Kelompok Ternak Berkah Usaha di Blora

Forum Agribisnis (Agribusiness Forum)

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Title Strategi Pengembangan Bisnis Sapi Pedaging Kelompok Ternak Berkah Usaha di Blora
Creator Fajrianto, Ilham Dzikri
Suprehatin, Suprehatin
Subject business strategy formulation
cattle beef
farmer group
regional livestock cluster
Description Farmer's group Berkah usaha at the beginning originally had two types of livestock businesses which are cattle and sheep. However, Berkah Usaha is focusing on cattle only. The development of the cattle business in this group is important to fulfil the increasing national demand for beef each year. This development of cattle business is also in line with the program of the local government of Blora which is making this district as a centre of cattle farm production. This study aims to formulate the cattle business development strategy for Berkah Usaha group by identifying the main internal and external factors. The study used four key informants as a respondent to identify the group's business environment and formulate business strategies. The analytical method used are IFE, EFE, IE, and SWOT matrix. The results showed that the Berkah Usaha's main internal key factors are cattle feed business and qualified cattle breeds while the main external key factors are government policies and climate variability. The results of this study also showed that there are six alternative business development strategies such as collaboration to develop regional livestock cluster and procurement of good cattle breeds. 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
Date 2020-03-19
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Forum Agribisnis : Agribusiness Forum; Vol. 10 No. 1 (2020): FA VOL 10 NO 1 MARET 2020; 58-67
Forum Agribisnis; Vol 10 No 1 (2020): FA VOL 10 NO 1 MARET 2020; 58-67
Language eng
Rights Copyright (c) 2020 Forum Agribisnis (Agribusiness Forum)

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