Willingness To Pay Konsumen Beras Organik dan Faktor-Faktor Yang Berkaitan Dengan Kesediaan Konsumen Untuk Membayar Lebih

Forum Agribisnis (Agribusiness Forum)

View Publication Info
 
 
Field Value
 
Title Willingness To Pay Konsumen Beras Organik dan Faktor-Faktor Yang Berkaitan Dengan Kesediaan Konsumen Untuk Membayar Lebih
WILLINGNESS TO PAY KONSUMEN BERAS ORGANIK DAN FAKTOR-FAKTOR YANG BERKAITAN DENGAN KESEDIAAN KONSUMEN UNTUK MEMBAYAR LEBIH
 
Creator Yulia Sari
Elly Rasmikayati
Bobby Rachmat Saefudin
Tuti Karyani
Sulistyodewi Nur Wiyono
 
Subject consumers
Factors
Contingent Valuation Method
Healthy Rice
Organic Rice
Rice Price
Willingness to Pay
 
Description Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and the Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice types of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).
Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice type of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
 
Date 2020-03-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/29132
10.29244/fagb.10.1.46-57
 
Source Forum Agribisnis : Agribusiness Forum; Vol. 10 No. 1 (2020): FA VOL 10 NO 1 MARET 2020; 46-57
Forum Agribisnis; Vol 10 No 1 (2020): FA VOL 10 NO 1 MARET 2020; 46-57
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/29132/19442
 
Rights Copyright (c) 2020 Forum Agribisnis (Agribusiness Forum)
https://creativecommons.org/licenses/by-sa/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library