ANALISIS RANTAI PASOK DAN STRATEGI PENGEMBANGAN SUSU KAMBING PASTEURISASI DI GOATZILLA FARM & CAFE

Forum Agribisnis (Agribusiness Forum)

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Field Value
 
Title ANALISIS RANTAI PASOK DAN STRATEGI PENGEMBANGAN SUSU KAMBING PASTEURISASI DI GOATZILLA FARM & CAFE
 
Creator Lailia, Nurlita
Rondhi, Mohammad
Soejono, Djoko
 
Subject Force Field Analysis
Senduro Goatmilk
Supply Chain
Value Added
 
Description Goatzilla Farm & Cafe is agroindustry in Lumajang which processes goat milk into various products and has several business units that related to enduro goat farms. The main product of Goatzilla Farm and Cafe is pasteurized goat milk. the scale of goat milk pasteurized production is still small category because the labour used is labour in the family, the supply of fresh goat milk is uncertain, and product marketing is still limited due to BPOM's permit constraints. Therefore, it is necessary to make efforts to develop pasteurized milk products at Goatzilla Farm & Cafe. This research aims to determine supply chain, value-added, and development strategy of goat pasteurized milk at Goatzilla Farm & Cafe. The location of the research was determined by the purposive method. The research method used descriptive and analytic methods. The result of the research showed that the links involved in the supply chain of pasteurized goat milk are Goatzilla farm units, partner farmers, collectors, the processing unit of Senduro Goatmilk Indonesia, Goatzilla Farm & Cafe, Senduro Goatmilk Indonesia outlet, and consumers. The processing of fresh goat milk into pasteurized goat milk provides positive value-added and can be classified as a medium category. The recommended strategy for the development of pasteurized goat milk based on the FKK value of the highest driving and inhibiting factors is to form a cooperative business entity engaged in agribusiness of Senduro goat milk.
 
Publisher Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University
 
Date 2020-03-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/fagb/article/view/28820
10.29244/fagb.10.1.11-26
 
Source Forum Agribisnis : Agribusiness Forum; Vol. 10 No. 1 (2020): FA VOL 10 NO 1 MARET 2020; 11-26
Forum Agribisnis; Vol 10 No 1 (2020): FA VOL 10 NO 1 MARET 2020; 11-26
2656-4599
2252-5491
 
Language eng
 
Relation http://journal.ipb.ac.id/index.php/fagb/article/view/28820/19439
 
Rights Copyright (c) 2020 Forum Agribisnis (Agribusiness Forum)
https://creativecommons.org/licenses/by-sa/4.0
 

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