General Appraisal of the Nomenclature of Non-Alcoholic Beverages (NAB) Brands

Scholedge International Journal of Multidisciplinary & Allied Studies

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Field Value
 
Title General Appraisal of the Nomenclature of Non-Alcoholic Beverages (NAB) Brands
 
Creator Samuel Oluyemi, Ayorinde; Department of Industrial Design, School of Environmental Technology, Federal University of Technology, P.M.B 704, Akure, Ondo State
Bankole Oladumiye, Emmanuel; Department of Industrial Design, School of Environmental Technology, Federal University of Technology, P.M.B 704, Akure, Ondo State
 
Subject
Non-Alcoholic Beverages, NBA, Nigeria

 
Description The brands of NAB (coffee, tea, cocoa, fruit drink, soft drink, milk, and wine) package designs constitute the sampling frame for this research. Here, data of the NAB package designs are collected between October 2016 and June 2018. The Purpose of the study is to identify the common naming styles adopted for the branding of Non-Alcoholic Beverages (NABs). The significance of the findings will help brand managers, graphic designers, marketers, and other stakeholders in understanding the trends of the uniqueness in the branding if NAB.
 
Publisher SCHOLEDGE Publishing
 
Contributor
 
Date 2020-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier https://thescholedge.org/index.php/sijmas/article/view/655
 
Source Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X; Vol 7, No 01 (2020); 1-13
2394-336X
 
Language eng
 
Relation https://thescholedge.org/index.php/sijmas/article/view/655/566
 
Coverage


 
Rights Copyright (c) 2020 Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X
http://creativecommons.org/licenses/by-nc/4.0
 

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