ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG

DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial

View Publication Info
 
 
Field Value
 
Title ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG
 
Creator Resmiatini, Erna
Hapsari Imanika, Insiati Aisyah
 
Description ABSTRACT
In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketing mix strategy at the Bank Muamalat Batu-Malang will be analyzed. This research is to add scientific studies in the field of marketing, especially related to the 7P’s Marketing Mix. This research was conducted using a qualitative approach. The results show that the Bank Muamalat Batu - Malang has implemented the 7P’s Marketing Mix well. Even so, it would be better if Bank Muamalat Batu - Malang synergized the 7P’s Marketing Mix that had been implemented, with developing a Customer Relationship Management (CRM) strategy.
Keywords: Marketing, Strategy Marketing, 7P’s Marketing Mix
 
Publisher Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Raden Rahmat Malang
 
Date 2020-03-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/407
10.36636/dialektika.v5i1.407
 
Source DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial; Vol. 5 No. 1 (2020): DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial; 57-76
2598-781X
2502-4094
 
Language eng
 
Relation http://ejournal.uniramalang.ac.id/index.php/dialektika/article/view/407/278
 
Rights Copyright (c) 2020 DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library