Somber irony and taboo in social advertising

Acta Universitatis Lodziensis. Folia Litteraria Romanica

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Field Value
 
Title Somber irony and taboo in social advertising
Une ironie sombre : le recours au tabou dans le discours de la publicité sociétale
 
Creator Woch, Agnieszka
 
Subject social advertising
irony
taboo
discourse analysis
campagne sociétale
ironie
tabou
analyse du discours
 
Description The aim of this paper is to analyse the use of taboos in social advertising, particularly of those aiming at raising the awareness of the general public on sexually transmitted diseases and other life threatening diseases, on physical or verbal violence and on deadly accidents. Thus, the article will examine the use of the somber irony in social marketing as it results from a corpus of slogans, posters, videoclips of social campaigns published on francophone and Polish sites between 1995 and 2006.
Nous proposons d’analyser le recours aux domaines tabouisés dans la publicité sociétale visant la sensibilisation du public aux infections sexuellement transmissibles ainsi qu’aux autres dangers menaçant la santé, à la violence physique ou verbale et aux accidents mortels. La contribution aura pour l’objet d’examiner l’emploi de l’ironie sombre dans la publicité sociétale à partir d’un corpus constitué par des slogans, des affiches et des clips vidéo des campagnes de sensibilisation relevées sur les sites francophones et polonais entre 1995 et 2016.
 
Publisher Wydawnictwo Uniwersytetu Łódzkiego
 
Date 2018-05-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://czasopisma.uni.lodz.pl/romanica/article/view/3118
10.18778/1505-9065.12.11
 
Source Acta Universitatis Lodziensis. Folia Litteraria Romanica; No. 12 (2017); 113-121
Acta Universitatis Lodziensis. Folia Litteraria Romanica; Nr 12 (2017): Nouveaux tabous linguistiques; 113-121
2449-8831
1505-9065
 
Language fra
 
Relation https://czasopisma.uni.lodz.pl/romanica/article/view/3118/2732
 
Rights https://creativecommons.org/licenses/by-nc-nd/4.0
 

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