STRATEGI PEMASARAN DIGITAL PADA PRODUK TEMPE, KOTA SURABAYA

Berkala Ilmiah AGRIDEVINA

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Title STRATEGI PEMASARAN DIGITAL PADA PRODUK TEMPE, KOTA SURABAYA
 
Creator Uula, Prameswari Maulidatul
Indah, Pawana Nur; universitas pembangunan nasional "Veteran" Jawa Timur
abidin, Zainal; universitas pembangunan nasional "Veteran" Jawa Timur
 
Subject Digital Marketing Strategy, direct selling, modern selling
 
Description Tempe is a traditional Indonesian food consumed by almost all levels of society. The problem experienced in marketing this product is perishable. This study aims to identify the internal and external factors of marketing tempe producers and evaluate alternative strategies for digital marketing. The method of determining the sample is purposive sampling with 40 respondents. Methods of data analysis using IE analysis, SWOT analysis, and QSPM analysis. The results show in the IE analysis, the position of the company that produces tempe is in quadrant 2 with the use of a marketing system horizontally. The SWOT analysis explains that tempe is located in quadrant 1 with the use of the power possessed to achieve marketing opportunities. QSPM analysis, the highest TAS result is an alternative strategy in the form of consumer convenience in ordering tempe through social media. DOI : https://doi.org/10.33005/adv.v8i2.1843
 
Publisher UPN VETERAN JAWA TIMUR
 
Contributor
 
Date 2020-06-12
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.upnjatim.ac.id/index.php/sear/article/view/1843
10.33005/adv.v8i2.1843
 
Source Berkala Ilmiah AGRIDEVINA; Vol 8, No 2 (2019): Berkala Ilmiah Agribisnis Agridevina; 127- 134
 
Language en
 
Rights Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 

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